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Nothing Last Forever: The Rise And Fall of Ragolis Water – And A Lesson for Us All
By Andrew Gbise There was a time in Nigeria when Ragolis Water was not just a brand — it was the brand. A symbol of class, quality, and trust. In the 1980s and 1990s, asking for bottled water in Nigeria often meant one thing: “Buy Ragolis.” That’s how powerful and ubiquitous the brand was. Launched in 1981 through a joint venture between Nigeria’s Chagoury Group and France’s Société des Eaux de Volvic, Ragolis Water tapped…
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